Ask any new parent — skin-to-skin is magical! Baby Friendly facilities know the powerful benefits of immediate skin-to-skin contact for both parents and newborns. It supports early initiation of breastfeeding and keeps the baby warm while reducing risks of hemorrhage for the mother. That’s why Baby Friendly hospitals facilitate immediate, uninterrupted skin-to-skin contact and support mothers to breastfeed as soon as possible after birth. It’s one of the important ways Baby Friendly facilities help families get a great start.
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